Is your content strategy working as hard as you do? If you aren’t regularly reviewing performance, you’re missing out on powerful insights. Use this plug-and-play Content Performance Review Template to sharpen your weekly process, focus on what matters, and drive better results.
Pulse: Capture the Weekly Snapshot
Start your review by taking the pulse of your content. This means gathering quick, high-level metrics that show how your recent content performed.
- Traffic: Which pieces drew the most visits?
- Engagement: Where did you see spikes in shares, comments, or time on page?
- Conversions: Which content helped you meet your goals (sign-ups, downloads, sales)?
Template Tip:
| Metric | Top Content | Notes |
|---|---|---|
| Traffic | Blog A | +18% from last week |
| Engagement | Blog B | Record comments |
| Conversions | Case Study | 3 new trial sign-ups |
Focusing on the pulse helps you quickly spot wins and outliers.
Studio: Dig Into What Drove Results
Once you know what’s working, head to the “studio” — where you analyze the content creation process itself.
- Format: Did certain formats (video, listicle, case study) perform better?
- Topic: Were trending or evergreen topics more effective?
- Distribution: Which channels (social, email, organic search) brought the most traffic?
Template Tip:
- List top-performing formats and topics
- Note distribution channels with the highest engagement
Example:
- Format: Listicles outperformed standard blogs
- Topic: “How-to” guides attracted more organic traffic
- Distribution: Email newsletter drove 50% of conversions
Echo: Listen for Audience Feedback
Content performance isn’t just about numbers—it’s also about what your audience says and feels. In the Echo stage, gather qualitative feedback:
- Comments: Are readers asking questions or sharing stories?
- Social Shares: What kind of posts are people sharing most?
- Direct Feedback: Did you receive emails or DMs with praise or critique?
Template Tip:
- Summarize key feedback points
- Highlight positive testimonials and recurring critiques
Example:
- “Loved the actionable tips in your latest post!”
- “Would like to see more industry-specific examples.”
This echo chamber helps you refine content based on real audience sentiment.
Orbit: Spot Trends and Opportunities
Now, take a step back to see the big picture. Orbit is about identifying patterns and planning your next moves.
- Are there content types or topics consistently outperforming others?
- Did any channels or formats underperform?
- What can you double down on, and what needs a rethink?
Template Tip:
| Opportunity | Next Step |
|---|---|
| Listicles work well | Plan 2 more next week |
| Twitter underperforms | Test Instagram Reels |
Use this orbit-level view to prioritize high-impact actions and test new ideas.
Recall: Document, Share, and Improve
A review is only valuable if you use it to improve. In Recall, archive your findings and share them with your team.
- Weekly Report: Create a simple slide or doc with key metrics, insights, and next steps
- Share Learnings: Hold a quick session to discuss what worked and what didn’t
- Update Template: Refine your Content Performance Review Template with new learnings
Template Tip:
- Keep your reports short—one page is ideal
- Note any process tweaks for next week
Takeaway: Make Content Reviews a Habit
A Content Performance Review Template isn’t just a reporting tool—it’s your roadmap for smarter, more successful content. By moving through Pulse, Studio, Echo, Orbit, and Recall each week, you’ll quickly identify what works, what doesn’t, and where your biggest opportunities lie.
Start using this template now, and turn content reviews from a chore into your most valuable growth tool.