Grabbing attention on social media is harder than ever. The right hook can stop the scroll and spark engagement, but what really works? In this post, we’ll break down the anatomy of compelling hooks and give you 50 tested examples you can swipe for your next LinkedIn or Threads post.
Pulse: Why Hooks Matter More Than Ever
With feeds moving faster and competition for attention at an all-time high, the first sentence of your post is make-or-break. A strong hook can:
- Increase your post’s visibility and reach
- Drive more likes, shares, and comments
- Build your authority and follower count
Whether you’re sharing insights, telling stories, or promoting content, starting with a hook is essential to get noticed.
Studio: The Anatomy of a High-Performing Hook
Before you start writing, understand what makes a hook irresistible. The best hooks are:
- Short and punchy: 1–2 sentences max
- Clear about the value: Promise a benefit or insight
- Relatable or intriguing: Tap into curiosity, pain points, or bold statements
- Relevant: Tailored to your audience’s interests
Types of Hooks That Work
- Questions: “What if you could double your leads—without spending more on ads?”
- Bold claims: “Stop wasting money on marketing tactics that don’t work.”
- Personal stories: “Three years ago, I almost quit my business. Here’s what changed.”
- Contrarian takes: “Why ‘work-life balance’ is overrated.”
- Numbers & lists: “7 tools every marketer should know in 2024.”
- Curiosity gaps: “Most marketers overlook this one growth hack.”
Echo: 50 Battle-Tested Hooks for LinkedIn & Threads
Steal these hooks for your next post—mix, match, and adapt them for your brand voice.
Questions
- What’s the #1 mistake new marketers make?
- Ever wondered why your content isn’t getting traction?
- Are you making these common social media blunders?
- How would your results change if you posted daily?
- What would you do if you had an extra hour every day?
Bold Claims
- Stop doing what everyone else is doing.
- This strategy doubled my engagement in 30 days.
- Your brand is missing out on massive growth.
- Here’s why most advice you hear is outdated.
- This is the only metric that matters in 2024.
Personal Stories
- I failed my way to 10,000 followers.
- Three years ago, I almost gave up. Here’s what I learned.
- I took a risk—and it paid off in unexpected ways.
- What losing my biggest client taught me about resilience.
- The turning point in my marketing career.
Contrarian Takes
- Why more followers isn’t always better.
- Stop chasing virality—it’s overrated.
- Why I stopped running ads (and you should too).
- The dark side of influencer marketing.
- You don’t need a fancy website to succeed.
Numbers & Lists
- 5 tools I swear by for content creation.
- 7 lessons from posting daily for a year.
- 3 things I wish I knew before launching.
- 10 habits of top-performing marketers.
- 4 mistakes to avoid in your next campaign.
Curiosity Gaps
- Most people get this wrong—do you?
- The one change that transformed my results.
- Nobody talks about this, but it works.
- I almost didn’t share this growth hack.
- The secret to standing out in a crowded feed.
Social Proof
- Over 1,000 marketers are using this tactic.
- My post went viral—here’s why.
- This simple tweak got me featured in industry news.
- I helped a client land their dream job. Here’s how.
- These results surprised even me.
Direct Challenges
- I dare you to try this for a week.
- Prove me wrong: Is this the best strategy?
- Can you beat my record?
- Bet you haven’t tried this yet.
- Ready for a real challenge?
Timely/Topical
- The biggest marketing trend of 2024.
- Here’s what the new algorithm means for you.
- What AI will change about social media next year.
- Why now is the best time to start.
- What today’s news means for your business.
Empathy/Relatable
- Feeling overwhelmed? You’re not alone.
- Ever feel stuck in your marketing?
- We all make mistakes. Here’s my biggest.
- Burnout is real—here’s how I handle it.
- If you’ve ever doubted yourself, read this.
Orbit: How to Use Hooks in Your Strategy
Hooks aren’t just for clickbait—they’re a tool to serve your audience and spark meaningful conversations. Here’s how to maximize their impact:
- Test different hook styles to see what resonates
- Craft hooks specifically for your platform (LinkedIn vs. Threads)
- Pair hooks with compelling visuals or formatting
- Follow up with substance—back up your hook with value
- Track engagement data to refine your approach
Recall: Your Next Post Starts With a Strong Hook
You don’t need to reinvent the wheel. Use these hooks as inspiration to grab attention, drive engagement, and build your brand. The best hook is the one that gets your audience to stop, read, and act.
Takeaway: Start every post with a powerful hook. Test, refine, and watch your social media results grow.