Echo
Content Repurposing & Brand Monitoring
Turn your cornerstone content into multiple formats and monitor your brand mentions across all channels. Echo helps you amplify your reach, track sentiment, and stay informed about what people are saying about you.
Mention Tracking
Track mentions across all platforms
Never miss what people are saying about your brand. Echo monitors mentions across social media, news sites, forums, blogs, and more. Get real-time notifications when your brand, competitors, or industry keywords are mentioned, ensuring you stay informed and can respond quickly.
Our advanced crawling technology scans over 100+ platforms continuously, capturing every mention of your brand, competitors, and industry keywords. Filter by platform, sentiment, influencer status, and more to focus on what matters most.
Sentiment Analysis
Understand how people feel about your brand
Gauge the emotional tone behind every mention. Echo uses AI-powered sentiment analysis to classify mentions as positive, negative, or neutral. Understand brand perception, identify brand advocates and critics, and track sentiment trends over time to make data-driven decisions.
Our machine learning models analyze context, tone, and language nuances to provide accurate sentiment classification. Drill down into sentiment trends by platform, geography, influencer tier, and custom segments to understand what drives perception.
Influencer Discovery
Find influencers talking about your niche
Identify key opinion leaders and influential voices discussing your industry. Echo highlights who is talking about your niche, their audience size, engagement rates, and follower demographics. Discover partnership opportunities and understand who shapes conversations in your space.
Surface high-influence discussions with engagement-weighted metrics. Identify micro-influencers with highly engaged audiences, track influencer sentiment toward your brand, and find partnership opportunities that align with your marketing goals.
How to Use Echo
Get started in four simple steps
Set Up Brand Monitoring
Add your brand name, important keywords, and competitors to monitor
Connect Platforms
Link your social accounts, news sources, and custom feeds to start tracking
Review Mentions
Filter by sentiment, platform, influencer status, and other metrics
Engage & Respond
Reply directly, track conversations, and build relationships with your audience
Why Choose Echo
Comprehensive benefits for modern marketing teams
Monitor mentions in real-time across 100+ platforms
Identify brand advocates and potential critics instantly
Understand sentiment trends and brand perception
Discover partnership opportunities with key influencers
Save hours on manual monitoring and research
Respond faster to brand opportunities and threats
Real Impact
Frequently Asked Questions
Everything you need to know about Echo
What platforms do you monitor?▼
Echo monitors mentions across all major social media platforms (Twitter/X, Instagram, LinkedIn, TikTok, Reddit), news sites, blogs, forums, and community discussions. We continuously expand our platform coverage to capture emerging channels where your audience is active.
How real-time is the monitoring?▼
Most mentions appear in your dashboard within 2-5 minutes of being published. For high-priority alerts and trending topics, you can receive notifications within seconds. The latency depends on platform API availability and our crawling infrastructure.
Can I track competitor mentions?▼
Absolutely. You can set up separate monitoring for competitor brands and keywords. Track how often competitors are mentioned, what sentiment surrounds them, and which topics generate the most discussion. Use these insights to identify market opportunities.
How is sentiment determined?▼
We use advanced natural language processing and machine learning models trained on marketing conversations. Our algorithm analyzes context, tone, and linguistic patterns to classify sentiment. You can review and adjust sentiment classifications to continuously improve accuracy for your brand.
Can I set up alerts?▼
Yes. Create custom alerts for specific keywords, brands, influencers, or sentiment thresholds. Receive notifications via email, Slack, or in-app. Set up escalation rules so critical mentions get immediate attention from your team.
Is there an API for integrations?▼
Yes, Echo provides a comprehensive REST API for programmatic access to mention data, sentiment analysis, and influencer insights. Integrate Echo data into your CRM, analytics platform, or custom tools. Full API documentation is available in your account.
Start Monitoring & Amplifying Today
Join marketing teams tracking their brand mentions, engaging with their audience, and staying ahead of industry conversations.