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Persona‑Based Messaging
Make your message unmistakably relevant. Capture motivations, pains, and desired outcomes for each persona, then shape narratives and CTAs that feel like you’re speaking directly to them.
Profiles keep context closeTailored angles and examplesStronger CTAs by audience
Understand the job to be done
- Motivations — Why this persona is seeking change right now.
- Barriers — What makes action risky, confusing, or slow.
- Desired outcomes — What “good” looks like in their words.
Craft your message
- Angle & Proof — Pick an angle, then add evidence—examples, data, or stories.
- Tone & Voice — Keep a consistent voice while adapting emphasis by persona.
- CTA Fit — Tie the ask to the outcome they actually want.
Recommended Workflow
Follow these steps to implement this use case
1
Define audiences in Pulse
Create or refine profiles and link them to projects for context.
Manage Profiles →2
Draft messaging in Studio
Use templates to turn insights into web copy, emails, and social posts.
Open Studio →Ready to Get Started?
Implement this workflow today and transform how your team approaches marketing.