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Small Business Owners: Keep Marketing Moving While Running the Shop
Turn word‑of‑mouth and seasonal moments into steady demand. mktg.directory gives you a simple weekly plan, on‑brand templates, and easy repurposing—so your site, email, and social stay active even when operations are busy.
Simple plans tied to promotions and seasonsConsistent voice across channelsRepurpose fast to maximize reach
Plan around what matters
- Seasonal calendar — Map offers and events in Pulse; attach 2–3 assets per week.
- Local focus — Highlight neighborhoods, partners, or community events to stay relevant.
- Evergreen + promo — Mix durable guides with timely specials to balance workload.
Create quickly, stay consistent
- Studio templates — Write updates, product/offer pages, and helpful guides fast.
- Team friendly — Share drafts and guardrails so helpers can contribute confidently.
- Clear next steps — Every asset should guide to a visit, call, or online order.
Repurpose and schedule
- Echo cadence — Turn one post into captions, stories, and emails; queue a week at a time.
- Photo‑first variants — Pair short copy with visuals to increase engagement and clarity.
- Measure lightly — Track simple signals—reach, clicks, calls—to inform the next plan.
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