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Content Ideation: Discover New Topics & Formats
Unlock a steady stream of on‑brand ideas by blending audience signals with search intelligence. Ground your prompts in what people actually ask, then explore angles and formats quickly—turning the best concepts into publishable assets you can remix across channels.
SERP-grounded brainstorming (PAA, related searches, top titles)Audience-informed angles and outcomesRapid outline → draft → remix across formats
Three ways to spark better ideas
- Use Pulse to ground ideation in real demand — Start with a Pulse profile (persona, goal, Primary Audience). Generate an audience profile to surface pains, keywords, and AEO tips. Pulse blends SERP signals—People Also Ask, related searches, and top titles—so prompts reflect real questions. Suggestions turn your weekly plan into bite‑sized test ideas you can expand into full pieces.
- Explore angles and formats in Studio — Take any seed topic into Studio. Use headline packs and outline templates to create multiple interpretations fast—educational, contrarian, step‑by‑step, or case‑led. Switch formats without losing the core idea: blog → newsletter → video script, with guardrails to keep tone and structure consistent.
- Remix and test with Echo — Turn the strongest concept into channel‑ready variants. Test hooks, intros, and CTAs across social, email, and short video. Use quick variants to A/B the same idea, then fold learnings back into the canonical piece before publishing.
Operationalize the ideation loop
- Capture & Cluster — Collect raw prompts in Pulse, tag by pillar, and cluster related questions into themes.
- Prioritize — Pick ideas that align with outcomes, bandwidth, and segment impact.
- Draft & Remix — Outline in Studio, then produce variants with Echo for distribution.
- Review & Iterate — Use performance signals to refine angles and queue follow‑ups that compound momentum.
Recommended Workflow
Follow these steps to implement this use case
1
Start with Pulse
Create or open a profile, set your Primary Audience, and pull SERP‑grounded prompts and suggestions.
Open Pulse →2
Expand ideas in Studio
Generate headlines, outlines, and first drafts; explore multiple angles and formats quickly.
Create in Studio →3
Remix with Echo
Spin variants for key channels to test hooks and messaging before full rollout.
Open Echo →Related Resources
Ready to Get Started?
Implement this workflow today and transform how your team approaches marketing.